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Digital Designer

Filip Merdovic

Hello, I'm Filip, a multidisciplinary Designer located in Copenhagen, Denmark.

I have a story driven approach and specialized in digital- and graphic design,

identity development, branding and conceptual thinking.

Hello, I'm Filip, a versital Digital Designer located in

Copenhagen, Denmark.I am skilled in shaping brand

stories through digital design, UI/UX design,

and motion design.

Hello, I'm Filip, a multidisciplinary Designer located in Copenhagen, Denmark.

I have a story driven approach and specialized in digital- and graphic design,

identity development, branding and conceptual thinking.

Experience

CPH Drag Booking

Graphic Designer (Freelance)

Aug. 2020 - Present

CPH Drag Booking is renowned for orchestrating some of Denmark's most prominent drag events, significantly elevating the visibility of the drag scene. In my freelance role, I have made impactful contributions across a diverse range of responsibilities, which include:

  • Consulting founder on design guidelines and strategy

  • Designing company assets such as logo and business cards, to represent the respective community

  • Crafting promotional assets for both print and social media channels, with aheavy dependency on compositing and photo editing.

  • Producing motion graphic videos as part of the promotional strategy

  • Participated in facilitating virtual drag shows during COVID

  • Providing photo editing support to drag performers

TV 2 Danmark

Brand Designer

Mar. 2023 - Jul. 2023

During my time as a designer at TV 2 Danmark, I gained valuable insights into the intricacies of working as an in-house designer with a primary focus on TV 2's diverse brand portfolio. Some of my contributions were:

  • Worked- and developed on the strategic implementation of key artwork on one of Denmark's largest streaming platforms

  • Developed and designed a range of creative concept proposals for a potential new TV 2 Comedy brand

  • Gained insights into brand architecture management and mapping during a series of immersive workshops

  • Contributed to the initial phases of conceptualization and design of the new TV 2 Echo brand

  • Effective cross-organizational collaboration in delivering and adapting the visual identity to enhance corporate branding on social media platforms

  • Enhanced proficiency in crafting captivating compositions, and honing my image editing skills by delivering key artwork for various TV 2 programs on TV 2 Play

Design Intern

Oct. 2023 - Mar. 2023

During my internship I took part in numerous initiatives which were mostly part of the rollout for the new TV 2 Danmark. Some initiatives include:

  • Contributed to the transition, preparation, and implementation of a brand new CVI

  • Contributed to the implementation of the strategic vision to TV 2 Danmark’s new podcast efforts

  • Applied brand strategies when designing podcast cover art tailored to the target audiences of TV 2 Danmark’s various brands

  • Designed profile avatars for the streaming service TV 2 Play, by employing user-centric insights to captivate a wide-ranging audience spanning all of TV 2 Danmark's brands

  • Updated Knæk Cancer's design guide by integrating the updated Corporate Visual Identity guidelines

Copenhagen Pride

Graphic Designer

Feb. 2020 - Aug. 2020

Project based: My responsibilities was to design graphical solutions for social media. I also participated in the development of visual identity for Copenhagen Pride 2020.

ArchitectMade

Graphic Designer

Feb. 2016 - May 2016

During my internship I worked independently on several different projects, delivering key initiatives:

  • Developing promotional material highlighting the CVI (Corporate Visual Identity)

  • Producing engaging newsletters where I utilized my skills within photo editing, composition and layout.

  • Involved in launch of new product lines, supporting with designing flyers and posters.

  • Conducted store visits to ensure compliance with brand guidelines in terms the visual presentation of the products

  • Testing of new digital ways to enhance the customer experience, providing additional product insights

  • Collaborating with the in-house photographer to create new ways to portray products

Education

Danish School of Media & Journalism (DMJX)

Interactive Design

Bachelors Degree

2020 - 2023

Københavns Erhversakademi (KEA)

Multimedia Design

AP Degree

2014 - 2016